Picture Lock

Creative Projects

Work that moves people and moves the plan.

Every piece starts with a single truth and ends with assets teams can actually ship.

Films

Steph Curry: Underrated

Role — research, story support, production support.

Brief — Join the production team to sharpen the documentary's narrative backbone.

Outcome — Sourced truths, shaped beats, and kept the cut honest to Steph's arc.

Campaigns

Firework — Meme Culture Supercut

Role — concept, script, production, post, distribution.

Brief — Make an internet-native spot that celebrates meme culture without feeling try-hard.

Outcome — 10M+ views; comments called it "the best ad ever made."

Content systems

Homeroom x Hulu — Soundtrack & Social System

Role — music production, partnerships, social content, campaign ops.

Brief — Produce the soundtrack, build a clothing collab, and run socials around release.

Outcome — Cohesive launch system; culture hooks that traveled beyond the film.

Design

Kim Kardashian: Hollywood — Positioning & Consumer Insights

Role — positioning, creative strategy, key art, product marketing.

Brief — Define the game's stance and look; make fame feel like a product you can play.

Outcome — Clear promise, iconic visuals, and a foundation Glu/EA could scale.

Product creative

Zynga Poker — Franchise Reboot

Role — strategy, campaign creative, product marketing, production.

Brief — Reignite the category leader with campaigns that feel like the table again.

Outcome — Fresh creative spine; assets and offers that brought players back in.

Films

Universal — Busta Rhymes & Q-Tip Live Film

Role — creative direction, experiential, production, post.

Brief — A first-of-its-kind digitally integrated concert and short film in NYC.

Outcome — Live energy captured, story polished in post, release-ready cultural moment.

Ready to Create Something Extraordinary?

Challenge, move, impact. What changed and why it mattered.