Strategy Projects

Role — paid media strategy, channel ops, creative testing, analytics.

Brief — Launch TikTok, Snap, X, and Apple Ads for efficient growth in key South American markets.

Outcome — Payback within 60 days in priority markets with a scalable account structure.

Role — concept, script, production, distribution strategy.

Brief — Design a brand video built to travel on YouTube and hit 10 million views.

Outcome — 10M+ views and comments calling it "the best ad ever made," revenue targets met.

Role — media strategy, creative systems, product marketing, operations.

Brief — Lead $200m in campaigns for Words With Friends, Zynga Poker, and FarmVille.

Outcome — Paid media payback within 90 days and durable playbooks for scale.

Role — system design, AI workflow automation, analytics.

Brief — Automate event outreach, attendee updates, meeting scheduling, and leadership reporting.

Outcome — Always-on communications, faster scheduling, and clean post-event reporting.

Role — AI prospecting automation, outreach sequences, onboarding flow.

Brief — Build a B2B sales workflow for creators and partners with automated research and follow-ups.

Outcome — Higher reply rates, faster onboarding, and clear conversion improvement.

Role — AI research ops, data pipeline, trend analysis and reporting.

Brief — Real-time competitor and consumer trend tracking from TikTok and the broader web.

Outcome — Weekly insights that informed offers, creative, and channel bets.